SKINCITY CAMPAIGNS

I lead the creative work at Skincity for all our campaigns, shaping the visual direction of our marketing strategy on a semi-annual basis. My responsibilities include presenting visual goals to all involved teams and developing visual communication and strategies. I oversee the creative process with our in-house team, planning visuals and themes on a monthly basis. This involves leading in-house photography sessions with an art director and designers, setting themes, backgrounds, and concepts to ensure a cohesive 360-degree view across all our channels.