SKINCITY PRIVATE LABEL

As the Design Lead for Skincity's private label, I was responsible for creating a skincare line in stick format. Initially developed for a campaign, the products quickly gained popularity and were continued for sale due to their success. I designed these products from concept to finished item, focusing on making them travel-friendly, easy to use, and affordable. For the campaign photography, we aimed to highlight the color and texture of the sticks, creating a visually appealing and indulgent feel that resonated with customers.