SKINCITY SKINCARE DESIGN

As the Lead Designer for the launch of Skincity’s professional skincare brand, I was responsible in developing a brand that aligned with Skincity’s values of being "the most loved destination for skin health." Guided by the core principles of professionalism, care, generosity, and engagement, our brand was crafted to reflect our expertise in skincare consultation and our deep knowledge of professional skincare.
The design strategy focused on creating a clean and professional aesthetic, ensuring that the packaging was not only visually appealing but also intuitive and easy to use. The packaging was designed to be both functional and attractive, enhancing the user experience while looking elegant on the bathroom shelf. I led the entire creative process, from market research to developing the graphic expression and product packaging of the brand.