MAKETHEMAKE DESIGN

As the Creative Lead for our private label brand, Makethemake, I was responsible in establishing its visual identity from the ground up. I led the entire creative process, from market research to developing the graphic expression of the brand. My responsibilities included designing all aspects of the packaging and accessories, such as bags and cosmetic cases, and making key decisions on colors, forms, and materials. Through careful attention to detail, I ensured that every element of the brand reflected our vision and resonated with our target audience.