H&M LADIES DESIGN

During my time at H&M, I held overarching responsibility for the print design of ladies' wear. My role included print and graphic concept design, requiring me to be both quick and flexible in communicating visions, fashion trends, and assortment strategies. Leadership and clear guidance were crucial for driving the team forward. Additionally, my time at H&M provided me with a deep understanding of textile production through close collaboration with production offices around the world. During my time at H&M ladies' wear I also worked as product designer, designing blouses and dresses.