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H&M KIDS DESIGN

Location

Stockholm

Date

2002-2017

Role

Concept Design

Project type

Fashion Design

During my time at H&M, I held overarching responsibility for the design and overall concept of children’s clothing, including boys' and girls' apparel for ages 7-14, as well as baby girls' clothing. My role encompassed print and graphic concept design, requiring me to be both quick and flexible in communicating visions, fashion trends, and assortment strategies. Effective leadership and clear guidance were crucial for driving the team forward. Additionally, my time at H&M provided me with a deep understanding of textile production through close collaboration with production offices around the world.

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