Throughout my years as a creative leader, I have acquired broad knowledge in brand and concept building, both at a high level and in detail. I am accustomed to presenting, driving, and strategizing in English and Swedish, including being tactical in determining how and when to reach various channels at the right time. Additionally, I have developed and presented brand platforms and graphic guidelines for Skincity as a brand and also our own beauty brands. 

My experiences in set design and campaign photography are diverse, ranging from larger photo/film productions to small in-house shoots, including fast content creation for social media. I love working in the studio and thrive when there's a lot happening around me. The flexibility, teamwork, and the energy.

My time as a concept designer at H&M provided me with knowledge and understanding of textile production, where we worked closely with production offices globally. Having overarching design responsibility with a holistic approach involving vision, fashion trends, and assortment strategy required being fast and flexible. Leadership and clear guidance in the team were crucial then, as they are in my current role.
Leading and motivating teams is something I truly value. Ensuring that each individual's opinions and ideas are heard, encouraging a strong sense of community and driving the group towards a common goal are aspects that I find very important as a leader.

My experience and knowledge of packaging production come from my time at Skincity where I am responsible for all design and concept aspects of our own brands. Over the years, I've handled supplier contacts and sourced  product packaging and created the artworks.

A truly exciting part of my job!

Through my journey at Skincity, I've been part of several company acquisitions, reorganizations, and integrations -all very enriching experiences. I have worked closely with founder, HR and CEO in many projects, which has been both highly developmental and challenging. 
We've also undergone three changes in e-commerce platforms, where I've worked closely with UX design, supporting both redesign and concept development.
This has contributed to building a solid understanding of the digital landscape, as well as user-friendliness and navigation.