WHAT I DO
With a 20 years background in both textile/fashion and the beauty/packaging industry, working within production, buying, and marketing, I bring broad experience across multiple design fields, including:
FASHION DESIGN
-Artworks and drawings, Flat 2-D (illustrator) and 3-D (Clo3D)
-Print design & Fashion graphic design
-Ladies’, men’s, children’s and baby’s wear as well as accessories and sportswear.
-Textile and material sourcing
-Collection and concept design
GRAPHIC DESIGN
-Print design such as folders, cards, stickers, posters etc
-Digital Image design such as banners and ads etc
-Boxes and packaging
PACKAGING DESIGN
-Artworks and graphics
-Designing of components and bottles
-Sourcing of components and packaging materials
-Conceptual design and art direction
-Graphical guidelines
ART DIRECTION
-E-commerce: Manage campaigns, product photography and visual communication concepts
-Branding and Identity: Build visual identities and guidelines
-Brand launch: Product launches, packaging design, and campaign imagery
CREATIVE DIRECTION
-Creative vision of a project, brand, or company as a whole
-Creative lead of design teams
-Work on long-term strategy and business goals
SET DESIGN
-Develop visual direction and concept in photoshoots
-Campaign’s theme concept
-Brand launches concepts
-Social media visual look and concept
MERCHANDISE DESIGN
-Designing and product developing a wide range of different merchandise including: Advent calendar, bags, toilet bags, boxes, tools etc
-Production, supply and material sourcing
PRINT DESIGN
-All over print for textile, interior or digital spaces
-Placement prints
CREATIVE GUIDELINES
-Brand identity guidelines
-Visual identity and communication guidelines
-Packaging guidelines
-Graphical guidelines
-Campaign guidelines
-Tone of voice guidelines
-Photo and video guidelines
-PowerPoint presentation guidelines
CREATIVE STRATEGIES
-Brand strategy
-Visual strategy
-Communication strategy
-Campaign strategy
-Visual goal strategy
-Trend analysis -fashion, packaging and marketing